01Performance marketing
Put someone in charge of the campaigns.
Campaign setup, audience research, testing, budget monitoring, and reporting against agreed lead-quality goals.
REMOTE PERFORMANCE EXPERTS / BOOGIE
Home improvement
lead generation.
Built around your team.
Hire remote experts to create your ads, run your campaigns, and connect every inquiry to your CRM. Built for roofing, energy upgrades, remodeling, and ADU businesses.
One specialist or a connected team. Scope and hours built around your business.
FROM CAMPAIGN TO CONVERSATIONYour next projects.
Your next projects.
All in one place.
New inquiriesFollow-upEstimates
RoofingRoof replacement inquiry
New inquiryEnergy upgradesHome efficiency project
New inquiryRemodelingKitchen and bathroom remodel
New inquiryADUsBackyard living space
New inquiryCampaigns connected. Follow-up organized.
NEW PROJECT INQUIRYRoofing
Captured in your CRM
WORKING WITH BUSINESSES IN HOME IMPROVEMENT AND MARKETING
BinaCitywideSmart LivingBlue VibeSharon Design
THE PEOPLE BEHIND THE PIPELINE
From the first creative
to the next conversation.
Build around the work you need covered. Hire one specialist, or combine complementary roles as the workload grows.
02Creative strategy & production
Give your next offer the right creative.
Ad concepts, copy, designs, and video variations built around your services, project photos, and homeowner questions.
03Landing pages & lead capture
Give every campaign a clear next step.
Service-specific pages and forms that capture the project details your sales team needs to start a useful conversation.
04GoHighLevel & CRM automation
Connect the inquiry to the follow-up.
Lead routing, pipelines, notifications, approved follow-up workflows, and reporting in GoHighLevel or your existing CRM.
Need someone to handle the leads, too?
Add appointment-setting support for agreed qualification, follow-up, and estimate booking. Define the handoff between marketing and sales from the start.
START WITH THE BOTTLENECK
A clear brief.
The right people.
You bring the business knowledge. We help turn the work into a role you can hire for.
Where does momentum stop?
Review the offer, service area, campaigns, lead quality, and CRM. Decide what needs ownership first.
Hire for the actual job.
Agree the scope and hours. Meet candidates, review relevant experience, and choose your specialist.
Make the handoffs clear.
Prepare access, approvals, and reporting. Review the work against agreed goals, with Boogie staying involved.
Your team, with clear responsibilities.
You set budgets, business priorities, and approvals. Your specialists execute the agreed work. Boogie handles recruitment, onboarding coordination, and ongoing relationship support.
Start with the jobs you want.
Before writing an ad, define the project types, service area, minimum job fit, and next step. A kitchen remodel and a roofing inquiry need different questions. Your marketing specialist needs enough context to attract the right homeowner and hand useful information to sales.
Choose how you want to get leads.
Buying leads, engaging an agency, and hiring your own remote specialists solve different problems. Compare who does the work, who manages it, and how the cost is structured. If you already have a strategy and need people to execute it, a remote team can be a useful fit. If you need someone to own strategy and daily direction, include marketing leadership in the scope.
| Approach | What you arrange | What to confirm |
|---|---|---|
| Buy leads | A supply of inquiries | Source, fit, sharing, delivery, and dispute terms |
| Hire an agency | An agreed marketing service | Strategy, execution, reporting, account access, and fees |
| Hire remote specialists | People and time for defined work | Skills, hours, supervision, access, and separate ad spend |
Connect creative, campaigns, and the page.
Show the services you actually offer, using approved project photos and accurate claims. Match the landing page to the ad. Capture the details needed to assess project fit without turning the first inquiry into a lengthy application. Give someone responsibility for testing the campaign and reviewing the quality of the inquiries it produces.
Make GoHighLevel or your CRM part of the process.
Agree where a new lead lands, who gets notified, who responds, and when the next step is due. A GoHighLevel specialist can configure pipelines, routing, and approved workflows. Automation work should include a test inquiry from the form through to the correct CRM record and owner, plus a check that errors are visible.
Measure beyond the form submission.
Track inquiries, qualified inquiries, booked estimates, attended appointments, and won jobs as separate stages. Cost per lead alone does not tell you whether a campaign brings the jobs your business wants. Review the reasons leads are rejected or lost, and feed those findings back into targeting, creative, and qualification.
A useful review sequence
Ad spend / inquiries / qualified inquiries / booked estimates / attended estimates / won jobs
Each stage needs a shared definition and a reliable record. A booked estimate is not a completed sale.Serving California? Make the targeting specific.
Build campaigns around your actual counties, cities, project types, and operating capacity. Use authentic local project examples and clarify the area you serve. Your remote team’s working hours and lead-response handoff should match your operation. The same approach applies to businesses serving other U.S. markets.
Keep the scope realistic.
A media buyer, creative strategist, CRM specialist, and appointment setter perform different jobs. A single hire may cover adjacent tasks, but a full marketing operation needs a realistic workload and clear leadership. Begin where the gap is most costly, then add the next role when the work supports it.
BEFORE WE START
Good questions.
Clear answers.
Let’s agree the work, the cost, and who owns each step.
Do you sell home improvement leads?
This offer is for hiring remote specialists to operate your lead-generation process. It is a staffing engagement, rather than a package of purchased leads. Your quote defines the roles, hours, responsibilities, and support.
Can I start with one specialist?
Yes. Start with the bottleneck: campaigns, creative, lead capture, or CRM. We define a realistic role and screen for the skills it requires. A broader operation may need several specialists; one person should not be expected to own every discipline.
Who manages the work?
Your business sets the offer, budget, priorities, and approvals. Your selected specialist handles the agreed execution. Boogie recruits, coordinates onboarding, and supports the working relationship. If you need day-to-day marketing leadership, include that responsibility in the brief and quote.
Can you work with GoHighLevel and another CRM?
Include your CRM, forms, ad accounts, and existing workflows in the brief. We recruit for relevant experience and scope the connections, permissions, and testing. Integrations depend on the tools and access available.
Are advertising spend and software included?
Staffing, ad spend, and software are separate budget items unless your quote explicitly includes them. Performance and technical roles are quoted for their experience, scope, and schedule.
Do you support California contractors?
Yes. Tell us your service areas, project types, and required working hours. We scope the team around your market, whether you serve California or another U.S. region. Schedule coverage is confirmed during matching.
How soon will we see leads?
Timing depends on your starting point, offer, budget, service area, channel, and lead handling. The first step is to agree the work and measurement, then test. We do not promise a fixed lead count, cost per lead, or number of booked jobs.
Can you support an agency serving contractors?
Yes. Tell us which client work you need covered and who will supervise it. Campaign execution, creative, and CRM work can be scoped around your agency’s processes, access, approvals, and reporting.
BUILD THE TEAM BEHIND YOUR NEXT CHAPTER
Give your marketing
the people it needs.
Tell us what you sell, where you work, and where you need support. We’ll help define the roles, hours, and next steps.
Let’s plan my team Role-specific quote. Advertising and software budgeted separately.